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Business entities generally carry on
Erving Goffman
A sociologist known for his work in symbolic interactionism and his studies on social interaction, identity, and the presentation of self in everyday life.
Impression Management
The process by which individuals attempt to control the perceptions others have of them, often by adjusting their behavior or appearance.
Personal Front
The performance tactics we use to present ourselves to others, including appearance, costume, and manner.
Backstage
In sociological and performance terms, the regions where individuals prepare and rehearse before entering the 'front stage' where they perform their social roles.
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