At 1 January, Everbright Sales Has the Following Balances

question 17

Multiple Choice

At 1 January, Everbright Sales has the following balances: During the year, Everbright had $150 000 of credit sales, collections of $140 000, and write- offs of
$3 000. Everbright records Bad debts expense at the end of the year using the ageing- of- accounts method. At the end of the year, the ageing analysis produces a figure of $1 900, being the estimate of bad debts at end of year.
Before the year- end entry to adjust the Bad debts expense is made, what is the balance in the Bad debts expense?

• A)Credit of $544
• B)Debit of $1 400
• C)Zero balance
• D)Credit of $1 944

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Definitions:

Product Penetration

Product Penetration is the extent to which a product is recognized and bought by customers in a particular market.

Strategic Marketing Process

A systematic approach to planning, executing, and monitoring marketing strategies to achieve business goals and satisfy consumer needs.

Marketing Resources

Assets utilized by a company to effectively market its products or services, including human resources, technology, and financial investments.

BCG Growth-Share Matrix

A strategic business tool used to evaluate a company's product portfolio decisions, involving categorization into four quadrants.