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In a large company, the person who is responsible for writing cheques is the:
Higher-Order Motive
Psychological needs that go beyond basic physical needs, focusing on personal growth and fulfillment.
Deficit
A situation where expenditures exceed income or imports surpass exports in an economic context, leading to a shortfall.
Brand Purpose
The core intention of a brand that extends beyond commercial transactions to include emotional and social values, aiming to inspire customer loyalty and advocacy.
Brand Character
The unique set of human-like attributes and qualities associated with a brand that forms its personality, aiding in consumer connection and differentiation.
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