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'Access creep' occurs when:
Contest
A competitive event in which participants strive to win by surpassing others in some criterion, ranging from sports to creative endeavors.
Promotional Co-Branding
Promotional co-branding is a marketing strategy where two or more brands collaborate on a promotional campaign or product, leveraging each other's strengths to increase awareness and interest among consumers.
Cross-Promotion
Marketing strategy where two or more companies promote each other's products or services to leverage their respective audiences.
Joint-Venture Promotion
A marketing strategy where two or more parties collaborate to promote a product, service, or venture, sharing resources and benefits.
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