A Company Sells Products in Two Size Packages-Regular and Long

question 153

True/False

A company sells products in two size packages-regular and long. They sell twice as many regulars as they do the long size. The contribution margin of the regular is $12 and the contribution margin of the long size is $18. The weighted average contribution margin is $15.

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Definitions:

Exponential Smoothing

A statistical technique used in time series analysis to smooth data points and forecast future values, giving more weight to recent observations.

α

In inventory management and forecasting, α represents the smoothing constant used in exponential smoothing models, crucial for adjusting response rate to demand changes.

Historical Demand

Past data on customer purchases used for analyzing trends to forecast future demand.

Multiplicative Form

A mathematical approach where variables are multiplied to estimate outcomes in models or equations.