Which of the Following Is TRUE of a Contingent Liability

question 60

Multiple Choice

Which of the following is TRUE of a contingent liability?

• A)It is a liability resulting from a lawsuit settled in court.
• B)It is an actual liability that depends on a past event.
• C)It is an actual liability that is difficult to estimate.
• D)It is a potential liability that depends on a future event.

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Definitions:

Core Customer

the primary, most important group of consumers that a business aims to serve and retain.

Marketing Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.

Demographics

Statistical data relating to the population and particular groups within it, often used in marketing to segment markets by age, gender, income level, and other attributes.

Consumer Behaviour

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences.