Menu Costs

question 6

Multiple Choice

Menu costs

• A)increase during recession.
• B)decrease during recession.
• C)are the costs to firms of changing prices and communicating them to customers.
• D)are sunk costs and therefore should be disregarded.

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Definitions:

Opt-In Email

A promotional or informational email sent to recipients who have explicitly agreed to receive it, aligning with email marketing best practices.

Market Segmentation

The process of dividing a broader market into smaller, homogenous groups based on shared characteristics.