Examlex
The equivalent of the aggregate supply curve in the aggregate expenditures model is the 45-degree line.
Objection
A concern or argument raised by a potential buyer that indicates hesitance or refusal to purchase a product or service.
Conviction Stage
A phase in the sales process where a potential customer becomes convinced of the value or benefits of the product or service, making them more likely to make a purchase.
Prospect
A potential customer or client who has been identified as fitting the target market criteria but has not yet made a purchase.
Prestige Proposition
A marketing strategy that emphasizes the luxury, exclusivity, or superior status of a product or service to attract high-end consumers.
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