Investment Happens When

question 85

Multiple Choice

Investment happens when

• A) current income is greater than current spending.
• B) current consumption is greater than current output.
• C) resources are devoted toward increasing current output.
• D) resources are devoted toward increasing future output.

---

Definitions:

Intermediary Branding

The strategy of leveraging intermediary firms, like distributors or retailers, to enhance a product's brand recognition and reach.

Brand Licensing

The legal authorization by a brand owner to allow another company to use the brand's identity on its products or services, typically for a fee.

Multiproduct Branding

A marketing strategy in which a company uses one brand name for all its products in a product class.

Commercial Branding

The process of creating a unique identity and image for a product or service in the consumer's mind, mainly for commercial purposes.