Even Where Imitation Is Possible, a Firm May Gain Advantage

question 220

Multiple Choice

Even where imitation is possible, a firm may gain advantage from being the first to introduce an innovative product because of

• A)long-lasting brand-name recognition.
• B)a time lag between innovation and imitation by rivals.
• C)trade secrets that limit the ability of rivals to exactly imitate the product.
• D)all of the other answers are correct.

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