For a New Product to Be Profitable, It Must

question 15

Multiple Choice

For a new product to be profitable, it must

• A) enable customers to obtain greater total utility from their money income.
• B) be less expensive than existing substitute products.
• C) have greater marginal utility than existing substitute products.
• D) embody process innovation.

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Definitions:

New Problem

An issue, question, or challenge that has not been encountered or addressed before, requiring novel approaches or solutions.

Cattell and Horn

Psychologists who developed the theory of fluid and crystallized intelligence, differentiating between the ability to solve new problems and the use of learned knowledge.

Immune System

The immune system is the body's defense mechanism against infectious organisms and other invaders, comprising a network of cells, tissues, and organs.

Bodily Functions

The physiological processes and actions performed by the body’s systems, necessary for maintaining life and health.