(Last Word): Alex Owns a Luxury Automobile and Regularly Purchases

question 128

Multiple Choice

(Last Word) : Alex owns a luxury automobile and regularly purchases high-end fashion items online.Kara drives an old sedan and does most online shopping on eBay and Amazon.Suppose both Alex and Kara search the same online retailer for a nice watch to give on Fathers Day.Based on Big Data and personalized pricing, we would expect

• A)Alex to see a higher price than Kara for the same watch.
• B)Alex and Kara to see the same price for a given watch.
• C)Alex to see a lower price than Kara for the same watch.
• D)that either Alex or Kara might see a higher price for the same watch, as algorithms randomly determine what price each consumer sees.

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