Which of the Following Supermarket Strategies to Increase Sales Would

question 158

Multiple Choice

Which of the following supermarket strategies to increase sales would be most consistent with a neoclassical economics (versus behavioral economics) approach?

• A)holding posted prices constant but reducing package sizes
• B)providing discounts for buying in bulk
• C)placing the most frequently purchased items at the back of the store
• D)positioning high-profit kids cereals on the lower shelves of the cereal aisle

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