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Firms would rather shrink package sizes than raise prices because consumers will feel less of a loss from the change in package size.
Operating Assets
Resources owned by a business that are used in its day-to-day operations to generate revenue, such as machinery, buildings, and equipment.
Net Operating Income
The profit a company generates from its operations, before taxes and interest, calculated as gross income minus operating expenses.
Return On Investment
A performance measure used to evaluate the efficiency or profitability of an investment, calculated as net profit divided by the cost of the investment.
Operating Assets
Assets that are used for the day-to-day operations of a business, including cash, inventory, and property, plant, and equipment.
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