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Normative statements are concerned primarily with
Sustainability
The practice of maintaining processes or states in a way that does not deplete the resources used.
Strategy Map
A visual tool that illustrates how an organization plans to achieve its strategic objectives.
Balanced Scorecard
A strategic planning and management system used to align business activities with the organization's vision and strategy by monitoring performance against strategic goals.
Strategic Objectives
The specific goals set by a business or organization to guide its strategy and direction towards achieving its overall mission.
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