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Figure 23.1
Using Figure 23.1, match the following:
-MALT found here.
Customer Relationship Management
A strategy for managing an organization's relationships and interactions with customers and potential customers.
Customer Satisfaction
The degree to which a product or service meets or exceeds customer expectations.
Dollar Fill Rate
A metric that measures the value of goods shipped on time versus the total value of the order.
Pre-Transaction
Activities and considerations that occur before the actual purchase or transaction takes place, such as research or comparison.
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