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Figure 12.3Using Figure 12.3, match the following:
-What is the limbic system?
Consumer Behavior
The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
Campbell Soup Company
An American processed food and snack company known for its iconic canned soups and related products.
Observational Data
Information collected through directly watching behaviors or phenomena, often used in qualitative research.
Customer Service
A support provided by a company to its customers before, during, and after purchasing and using goods or services.
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