Examlex
Under the balanced scorecard approach an entity develops goals and performance measures in each of three areas.
Secondary Reinforcer
A stimulus that has acquired reinforcing properties through association with a primary reinforcer, such as money being valued due to its ability to purchase food.
Reinforcer
Any stimulus that, when presented after a response, strengthens the response or increases the likelihood that it will happen again.
Primary Reinforcers
Stimuli that are inherently rewarding and satisfy biological needs, used in behavioral conditioning to reinforce desired behaviors.
Secondary Reinforcer
A stimulus that becomes reinforcing through its association with a primary reinforcer, meaning it is not naturally rewarding.
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