Complete the Risk Components Matrix Below, Including the Explanation for the Asterisk

question 26

Essay

Complete the risk components matrix below, including the explanation for the asterisk.

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Definitions:

Brand Extension

involves the use of an established brand name on a new product in a different category, leveraging the brand's existing recognition and goodwill to introduce new offerings.

Line Extension

The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.

Multi-brand

A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.

Private-label Brand

A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.