Examlex
Before a major change is possible, clients generally need to be in which stage?
Brand Knowledge
The accumulated information and associations that a consumer has about a brand, influencing perception and decision-making.
Perceived Value
The worth or importance a product or service holds in the mind of the consumer.
Increasing
A process or trend involving the growth or augmentation in size, quantity, or degree over time.
Earned Reach
The extent of exposure or audience gained through organic means, such as shares, mentions, and word of mouth, without paid promotion.
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