A Positive Markup Is Earned by a Firm If

question 75

Multiple Choice

A positive markup is earned by a firm if

• A) its price exceeds its marginal cost.
• B) price equals marginal cost.
• C) marginal revenue equals marginal cost.
• D) price equals average total cost.

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Definitions:

VALS Typology

A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.

Achievers

Individuals who are goal-oriented and motivated to meet or exceed a set standard of excellence.

Experiencers

Consumers who prioritize experiences and sensations, often seeking new and exciting products or activities.

Psychographic Study

Research focused on understanding the psychological attributes of individuals, including attitudes, interests, and opinions, often to inform marketing strategies.