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The law of diminishing marginal returns states that as
Goodwill
An intangible asset that arises when a company acquires another business for more than the fair value of its tangible and identifiable intangible assets.
Fair Value
The price that would be received for selling an asset or paid for transferring a liability in an orderly transaction between market participants at the measurement date.
Straight Line Amortization
A method of allocating the cost of an intangible asset evenly over its useful life.
Unrealized Profits
are profits that have been earned but not yet realized through a transaction, such as an increase in value of unsold stocks.
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