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From left to right, the horizontal axis of the Lorenz curve ranks households from
Perceived Sacrifices
The disadvantages, costs, or losses that consumers believe they endure in choosing one product or service over another.
Symbolic Fitting In
The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.
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