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Which of the following creates an incentive to increase the amount of an activity?
Marketing
is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Potential Value
Represents the future benefits or value that an asset, investment, or action will potentially generate, not yet realized.
Innovation Process
A series of steps that begins with ideation and proceeds through to the implementation of new products, services, or processes.
Idea Creation
The process of generating, developing, and communicating new concepts or innovations.
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