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-In the above figure, the x- coordinate of point b is
Product Life Cycle
A concept in marketing theory that describes the stages a product goes through from introduction to growth, maturity, and decline.
Commercialization
The stage of the new-product development process that positions and launches a new product in full-scale production and sales.
Product Concept
An early stage of the product development process where the focus is on understanding the product's features, benefits, and potential market.
Product Life Cycle
The stages a product goes through from development and introduction to the market, growth, maturity, and eventual decline.
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