Normative Statements Are Statements About

question 571

Multiple Choice

Normative statements are statements about

• A) what is.
• B) what ought to be.
• C) prices.
• D) quantities.

Identify reasons for the success or failure of social media campaigns.

Understand the significance of Forrester's Social Technographics Model in gauging the usefulness of social media for building customer relationships.

Recognize the diverse microblog user types as defined by the Pew Research Center.

Interpret the role of Forrester's Social Technographics Model in assessing social media as a channel for customer support.

---

Definitions:

Department

A specialized division within an organization that focuses on a specific area of work.

Bureaucracy

A structured organization characterized by a hierarchy of authority, complex rules, and a focus on procedure and administrative tasks.

Distributors

are intermediaries that move products from manufacturers to the market, often adding value through logistics, marketing, and sales support.

Customers

Individuals or entities that purchase goods or services from a business.