Johnson Is Hired by a Company to See If a New

question 148

Multiple Choice

Johnson is hired by a company to see if a new product, Topocal, will cause hair to grow on the heads of bald men. He recruits one thousand bald men and randomly divides them into two groups: Five hundred men (group A) rub Topocal on their scalps each day; the other five hundred (group B) rub a standard skin lotion on their scalps each day. After two months, Johnson checks to see what the results have been. He finds that there has been hair growth in 7 percent of group A and in 2 percent of group B.What is the population?

• A)bald men in general
• B)the bald men who participated in the study
• C)the men in group A
• D)the men in group B

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Definitions:

Customer and Market Changes

Shifts in consumer preferences or market dynamics that can impact businesses, requiring adaptation to new trends, demands, or competitive landscapes.

Social and Political Pressures

Social and political pressures involve the influence exerted by societal norms, values, or political contexts on individuals or organizations, often impacting decision-making and actions.

Lewin's Basic Change Model

A model describing organizational change through three steps: unfreezing, changing, and refreezing.

Refreezing

The stage in the Lewin's change model where new behaviors or changes are consolidated and integrated into normal operations to ensure they are sustained.