Examlex
Evaluate the following analogical argument:
He: Let's leave Cincinnati for the golden West! Why don't we move to Los Angeles?
She: Well, for one thing, we couldn't afford to buy a house there.
He: Don't be such a pessimist. We bought this house here, didn't we? How much more expensive can houses in Los Angeles be?
Peripheral Cue
A type of stimulus in persuasion that influences a person's attitude or behavior through indirect or secondary features, rather than the central message itself.
Central Route
A method of persuasion that involves deep processing of information, focusing on the arguments and content to change attitudes.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the merit of the argument itself, often found in the Elaboration Likelihood Model of persuasion.
Sleeper Effect
A delayed increase in the persuasive impact of a message, where its influence grows stronger with time after its initial presentation.
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