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Identify any fallacies in the following passage either by naming them or, where they seem not to conform to any of the patterns described in the text, by giving a brief explanation of why the fallacious reasoning is irrelevant to the point at issue.
It's clear enough to me that Senator John McCain would have made a great president. Look, it isn't often that we get a chance to elect a guy who's a war hero, a prisoner of war in an enemy prison camp, and we ought to have done it when we had the chance.
Alternative Evaluation
The phase in the consumer decision-making process where options are assessed and compared before a purchase decision.
Secondary Research
The process of gathering and analyzing existing data that was collected by another person or organization, such as reports, studies, or statistics, saving time and expense compared to conducting primary research.
Decision-making Process
The cognitive process leading to the selection of a belief or course of action among several possible alternative options.
Market
Definition: A defined area or arena in which commercial dealings occur, including buying, selling, and exchange of goods or services.
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