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Evaluate the following claim, paying particular attention to problems of clarity. Note that claims may also present problems of knowability, though we don't address knowability per se in this chapter.
Most voters in the 2008 presidential election believe that the Republican candidate better represents traditional values than does the Democratic candidate.
Internal Data
Data generated within an organization from its operational activities, used for analysis and decision-making processes.
Nominal Data
Data categorized into discrete groups or categories that cannot be ordered in a meaningful way, used in statistical analysis to classify qualitative variables.
Routine Collection
The systematic and regular gathering of data or samples for analysis.
Customer Perceived Value
The customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.
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