Determine Whether the Following Claim Is Too Vague in the Context

question 262

Essay

Determine whether the following claim is too vague in the context that is stated or implied: From a gardening book: "Horse manure is many times more beneficial to your garden than that from cows."

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Definitions:

Compensatory Decision Rule

At work when the consumer is evaluating alternatives and trades off one characteristic against another, such that good characteristics compensate for bad ones.

Determinant Attributes

Specific characteristics or features of a product or service that influence the consumer's purchasing decision.

Evaluative Criteria

Consist of a set of salient, or important, attributes about a particular product.

Evoked Sets

Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.