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What will be the number of housing starts if the interest rate is 8.25%?____________
Situational Influences
External factors that affect consumer behavior at the time of purchase, including physical environment, social settings, and time.
Purchase Decision Process
The stages a buyer goes through in recognizing a need, searching for information, evaluating alternatives, purchasing, and post-purchase behavior.
Antecedent States
Internal states or conditions of consumers that influence their decision-making processes before they make a purchase.
Consumer Involvement
The degree of interest and personal relevance that a consumer perceives in a product or service.
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