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i. If the null hypothesis states that there is no difference between the mean income of males and the mean income of females, then the test is one-tailed.
ii. If we are testing for the difference between two population means, it is assumed that the sample observations from one population are independent of the sample observations from the other population.
Iii) If we are testing for the difference between two population means, it is assumed that the two
Populations are approximately normal and have equal variances.
Marketing Mix
A set of controllable tools—Product, Price, Place, and Promotion—that a company uses to pursue its marketing objectives in the target market.
Potential Substitutes
Products or services that serve as alternatives to an existing product, potentially satisfying the same need or demand in the market.
Brand-Switching Data
Involves information and analysis on why consumers switch from one brand to another, providing insights into consumer behavior and preferences.
Fair Value Zone
An assessment area within which the price of an asset is considered to reflect its true market value.
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