Based on the Nielsen Ratings, the Local CBS Affiliate Claims

question 213

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station. What is the sample proportion?

• A) 0.41
• B) 0.36%
• C) 0.41%
• D) 0.36
• E) None of these statements are true

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Definitions:

Activism

The efforts and actions taken to bring about political or social change, often in response to perceived injustices or inequalities.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Thoughts, Beliefs

Mental processes and convictions that determine an individual's attitude and perceptions about their environment and themselves.

Unconscious Motivations

Drives and desires that influence an individual's behavior without their awareness.