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i. If the critical values of the test statistic z are ±1.96, they are the dividing points between the areas of rejection and non-rejection.
Ii) The probability of a Type I error is also referred to as alpha.
Iii) A Type I error is the probability of accepting a true null hypothesis.
Positive Comments
Feedback or remarks that express approval, encouragement, or favorable opinions, typically found on social media or online forums.
Influencers
Individuals or entities that have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
Two-step Flow Model
A communication theory that suggests ideas often flow from mass media to opinion leaders, and from these leaders to a wider population.
Media Democratization
The process by which access to and participation in the media is becoming more widely distributed among the general populace, often through new technologies and the internet.
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