Based on the Nielsen Ratings, the Local CBS Affiliate Claims

question 137

Multiple Choice

Based on the Nielsen ratings, the local CBS affiliate claims its 11:00 PM newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers, 36% indicated that they watch the late evening news on this local CBS station.
What is the null hypothesis?

• A) p = 0.36
• B) p = 0.41
• C) p ≠ 0.36
• D) μ = 0.41
• E) None of these statements are true

---

Definitions:

Test Model

A representation or prototype created for the purpose of conducting tests to evaluate a concept, process, or the performance of a product under development.

Glow-in-The-Dark

Describes objects or materials designed to emit light in darkness, often used in safety signs, toys, and decorations.

Concept Testing

The process used to evaluate consumer response to a product idea before it is introduced to the market.

Reverse Engineering

Involves taking apart a competitor’s product, analyzing it, and creating an improved product that does not infringe on the competitor’s patents, if any exist.