When Surveyed for Brand Recognition, 98% of Consumers Recognize Coke

question 106

Multiple Choice

When surveyed for brand recognition, 98% of consumers recognize Coke. A new survey of 800 randomly selected consumers is to be conducted. For such a group of 800, determine the mean and standard deviation for the number who recognize the Coke brand name. Considering as unusual a result that differs from the mean by more than two standard deviations, it ( (is/is not) ) unusual to get 790 consumers who recognize the Coke brand name.

• A) 16, 3.96, is not
• B) 16, 16, is
• C) 784, 3.96, is not
• D) 784, 3.96, is
• E) None of the choices are correct

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Definitions:

Affect Heuristic

A mental shortcut in decision-making influenced by emotions, where people rely on feelings rather than detailed analysis.