A Marketing Class of 50 Students Evaluated the Instructor Using

question 4

Multiple Choice

A marketing class of 50 students evaluated the instructor using the following scale: superior, good, average, poor, and inferior. The descriptive summary showed the following survey results: 2%
Superior, 8% good, 45% average, 45% poor, and 0% inferior.

• A) The instructor's performance was great!!!
• B) The instructor's performance was inferior.
• C) Most students rated the instructor as poor or average.
• D) No conclusions can be made.

Identify different types of risks involved in purchase decisions and how they impact consumer behavior.

Recognize the significance of determinant attributes in consumer choice.

Distinguish between types of needs (functional, psychological) and their role in consumer behavior.

Explain the role of external influences (social, reference groups) on consumer attitudes and behaviors.

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Definitions:

Interest Rate

The rate, expressed as a percentage of the principal amount, that a borrower must pay to a lender to use their assets.

Disbursement Float

The time lag between when a check is issued by a payer and when the funds are deducted from the payer's bank account.

Checks

Written, dated, and signed instruments that direct a bank to pay a specific sum of money to the bearer or a designated recipient.

Clear

To complete a transaction successfully, particularly in financial contexts where payments or securities are settled.