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Dane works as a sales representative for the Better Butter Company. He is about to meet with his manager to review his progress toward meeting the sales objectives they agreed to at the beginning of the year. Dane likes the fact that managers at Better Butter listen to their subordinates' ideas and get everyone involved in setting goals and objectives. Dane's experience suggests that Better Butter is utilizing:
Face Validity
The extent to which a test appears to measure what it's supposed to measure, making it seem valid at face value.
Concurrent Validity
Concurrent validity is the extent to which test scores or measurements are correlated with other measures or outcomes that are theoretically related and taken at the same time.
Predictive Validity
How well a result from a test or scale forecasts subsequent performance in a connected area.
Face Validity
The degree to which a test or measure appears effectively to assess what it is supposed to assess, based on casual inspection.
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