Perry Black Has Convinced Top Management at His Company That

question 89

Multiple Choice

Perry Black has convinced top management at his company that they can use data-mining techniques to develop new marketing strategies. One of the keys to the success of Perry's suggestion is:

• A) obtaining a powerful mainframe computer that can perform sophisticated statistical analysis on huge amounts of data.
• B) converting all data into a quantitative format so that it can be easily manipulated.
• C) outsourcing all IT functions to an outside expert that can look at the data with "fresh eyes."
• D) finding a way to access and integrate information from all of the different departments and divisions within the organization.

---

Definitions:

Nonfarm Activities

Economic activities that do not involve agriculture, farming, or animal husbandry, typically in sectors like manufacturing, services, and technology.

Americans

Citizens of the United States or people living within its boundaries; also can refer to the broader identities and cultures within the United States.

Third-party Candidate

A candidate in an electoral system who represents a political party outside the two dominant parties in a two-party system.