The HR Department at Backstreet Books, Inc

question 96

Multiple Choice

The HR department at Backstreet Books, Inc., wants to reduce the cost of benefits it offers its employees. A department specialist suggested that the company consider _____________ its HR system. By sorting and analyzing the demographics and lifestyle characteristics of its employees, Backstreet Books hopes to determine which benefits are most important, and possibly which can be eliminated. Marketers utilize the same technology to keep pace with sales trends.

• A) pre-programming
• B) post-programming
• C) data mining
• D) data storing

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Definitions:

Empathy

The capacity to comprehend and empathize with someone else's emotions.

Mirrors

Reflective surfaces that bounce back light, producing an image of whatever stands in front of them.

Therapist

A trained professional who helps people understand and resolve their problems in a therapeutic setting.

Humanistic Theorists

Psychologists who posit that individuals have an inherent drive towards self-actualization and who emphasize the importance of free will and personal growth.