Most Successful Businesses Utilize Social Media to Communicate with Customers

question 116

Multiple Choice

Most successful businesses utilize social media to communicate with customers. An important strategy for consideration is: Successfully implementing social media will ________.

• A) provide a well-defined purpose for the customer.
• B) mostly serve as an outlet for sales promotion, for example, the distribution of coupons and deals.
• C) provide one-way communication: from the business to the customer.
• D) be socially conscious. It will inform customers of the social changes that surround them.

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Definitions:

Fertilized

The state or process where a sperm cell successfully merges with an egg cell, beginning the development of a new organism.

Monozygotic Twins

Twins that are genetically identical because they were formed from a single fertilized egg that split into two.

Identical Twins

Twins resulting from the division of a single fertilized egg, sharing 100% of their genetic material and typically having very similar appearances and traits.

Heritability Estimates

Statistical measures of the degree to which genetic factors account for variation in a trait among individuals within a population.