Janelle Is Shopping for Jeans from Express

question 72

Multiple Choice

Janelle is shopping for jeans from Express. She clicks on a style she likes. The site quickly presents her with a close-up view of her selection and additional information that will help her make a decision. When she adds the jeans to her cart, the website quickly shows her that other customers that purchased the same pair of jeans also purchased a particular shirt and boots. As the retailer's website learns more about Janelle and her purchase preferences, it is able to push other ideas toward her, and potentially increase the online retailer's units per transaction. The technology that generates this type of intelligence and personalization is called _________.

• A) social media.
• B) cookie mining.
• C) Web 2.0.
• D) Web 3.0.

---

Definitions:

Hypothesized Value

A specific value or parameter that a researcher expects to find according to a certain hypothesis.

Online Edition

An online edition refers to the digital version of a publication or course content that is available on the internet, allowing access from any location with internet connectivity.

Current Readers

Current Readers refers to the number of individuals actively reading or consuming content at a given time.

Hypothesis

A prediction or educated guess based on existing knowledge that can be tested through further investigation or experimentation.