A Firm Would Use Data Mining If It Wanted to

question 33

Multiple Choice

A firm would use data mining if it wanted to

• A) store copies of crucial data in several different locations to protect against its loss during disasters such as earthquakes, floods, or terrorist attacks.
• B) protect its data from unauthorized outsiders.
• C) increase the rate at which information flows through a firm's intranet.
• D) discover hidden relationships among the data it accumulates.

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Definitions:

Masculine

Traits or attributes traditionally associated with men and boys, such as strength, assertiveness, and competitiveness, in a given culture.

Hofstede's Dimensions

A framework for cross-cultural communication developed by Geert Hofstede, which describes the effects of a society's culture on the values of its members and how these values relate to behavior.

Primary Appraisal

The initial evaluation process where the individual assesses the significance of a stressor as being positive, neutral, or negative.

Potential Stressor

An event, situation, or stimulus that has the capacity to induce stress, depending on the individual's perception, experiences, and coping mechanisms.