Examlex
In analyzing the borrowing position of a utility, which of the following is primary?
Gross Profit
The difference between the selling price and the unit cost of an item of merchandise. (Also called markup.)
Markdown
The reduction of a product's selling price, often to clear inventory or promote sales.
Mark-up
An enhancement to the price at which goods are bought to include expenses and profit.
Selling Price
The amount of money a buyer pays to purchase a product or service from a seller.
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