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Multiproduct Branding
A branding strategy in which a company uses one name for all its products in a product class.
Multibranding
A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.
Private Branding
A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.
Mixed Branding
A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.
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