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Three-Dimensional Model (Lukes)
A framework proposed by Steven Lukes for analyzing power dynamics, encompassing decision-making power, non-decision-making power, and ideological power.
Transactional Model (Deetz)
A communication framework proposed by Stanley Deetz, which views communication as a series of transactions or exchanges between individuals, focusing on the power dynamics and intentions involved.
Advertising Firm
A business specialized in creating, planning, and handling advertising and sometimes other forms of promotion for its clients.
Normative Control
The attempt to elicit and direct the required efforts of members by controlling the underlying experiences, thoughts, and feelings that guide their actions.
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