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Market-Based Structure
An organizational structure where decisions and activities are guided by market signals rather than by internal considerations.
Product Groupings
The classification of individual products into larger categories based on characteristics, functions, or customer segmentation for marketing and logistical purposes.
Strategic Marketing Process
The approach that a business takes to develop and implement effective marketing strategies that align with its overall objectives and meet customer needs.
Implementation
Implementation refers to the process of putting plans, strategies, or ideas into action in order to achieve specific goals or objectives.
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