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Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics.
Sales Organization Structure
The way a business organizes its sales team, which can vary based on territories, products, markets, or a combination of these elements.
Different Needs
The varied requirements or desires of customers or markets, acknowledging that not all consumers seek the same features or benefits from products.
Business-To-Business Selling
This refers to the sales model where companies sell products or services to other companies rather than to individual consumers.
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