The Graph Below Shows the Number of Car Accidents Occurring

question 54

Essay

The graph below shows the number of car accidents occurring in one city in each of the years 2011 through 2016. The number of accidents dropped in 2013 after a new speed limit
was imposed. Does the graph distort the data? How would you redesign the graph to be less
misleading?

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Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Buyer Behavior

The study of how individuals or groups select, purchase, use, or dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Marketing Management

The process of planning, executing, and overseeing marketing strategies and tactics to attract, engage, and retain customers.

Attracting Customers

The strategies and tactics businesses use to draw potential buyers towards their products or services.